Safer Gambling
Our commitment to Australian government standards and restrictions across our marketing and customer touch points. Here are some guides to assist you to ensure you adhere to Betfairs commitments and obligations to Safer Gambling (SG) for all our brands comms across all platforms of media. For a more detailed document on it's restrictions please check with your manager for the latest schedule.
Schedule
TV/Video & Radio
30 Mar 25 - 10 Jun 25
Imagine what you could be buying instead.
11 Jun 25 - 22 Aug 25
What's gambling really costing you?
23 Aug 25 - 3 Nov 25
Chances are you're about to lose.
4 Nov - 22 Jan 26
What are you really gambling with?
23 Jan 26 - 30 Mar 26
You win some. You lose more.
In-App, Digital, Email, Print, Social Media & Website
30 Mar 25 - 30 Apr 25
Think. Is this a bet you really want to place?
1 May 25 - 30 Jun 25
Chances are you’re about to lose.
1 May 25 - 30 Jun 25
What’s gambling really costing you?
1 Jul - 31 Aug 25
Imagine what you could be buying instead.
4 Nov - 22 Jan 26
What are you prepared to lose today?
23 Jan 26 - 30 Mar 26
What are you really gambling with?
Font Family
Although this page is dedicated to provide you with all the pre-made assets, you may find yourself in need of creating your own SG labels. Please follow these simple rules. Ensure you have downloaded fonts.
THINK. IS THIS A BET
YOU REALLY WANT TO PLACE?
For free and confidential support call 1800 858 858
or visit gamblinghelpline.org.au
The main tagline is to be in Capitals. The generic supporting copy is standard case sensitivity. Bold weight must be applied with 80% coverage. Black text on white.
THINK. IS THIS A BET YOU REALLY WANT TO PLACE?
For free and confidential support call 1800 858 858 or visit gamblinghelpline.org.au
DO NOT alter type face or make it any smaller than 80% coverage of the panel.
Helvetica / Helvetica Neue Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? @ # $ % ^ & * _ = + - ~` " : ; ' < , . > /
THINK. IS THIS A BET
YOU REALLY WANT TO PLACE?
For free and confidential support call 1800 858 858
or visit gamblinghelpline.org.au
Static Ads & Comms
Static ads (digital and print spaces) are required to have a 1/3 of ads to be allocated to the SG panel.
THINK. IS THIS A BET
YOU REALLY WANT TO PLACE?
For free and confidential support call 1800 858 858
or visit gamblinghelpline.org.au
IMAGE OF BILLBOARD
1080x1920 Standard SG Panel
1080x1080 Standard SG Panel
_gif.gif)
Digital ads have some more obligatory requirements to adhere to. The Static Ads application still applies in this space. However, the addition of motion and audio in this space requires some alternative applications.
Digital Ads
The supporting copy is changed to a shortened call to action.
THINK. IS THIS A BET
YOU REALLY WANT TO PLACE?
For free and confidential support call 1800 858 858
or visit the gamblinghelpline website
THINK. IS THIS A BET
YOU REALLY WANT TO PLACE?
Set a deposit limit.
DO NOT use the previous supporting copy or alter the copy.
Digital ads have some more obligatory requirements to adhere to. The Static Ads application still applies in this space. However, the addition of motion and audio in this space requires some alternative applications.
Video & Audio
The main tagline is to be in Capitals. The generic supporting copy is standard case sensitivity. Bold weight must be applied with 80% coverage.
White text on black.
THINK. IS THIS A BET
YOU REALLY WANT TO PLACE?
For free and confidential support call 1800 858 858
or visit gamblinghelpline.org.au
Voice Over
Digital ads have some more obligatory requirements to adhere to. The Static Ads application still applies in this space. However, the addition of motion and audio in this space requires some alternative applications.
Voice Over Obligations
Video
15 Seconds or Less
Tagline only
Over 15 Seconds
Tagline followed by ''For free and confidential support call the number on the screen or visit the website"
Radio
Over 15 Seconds
Tagline followed by ''For free and
confidential support call 1800 858 858
or visit gamblinghelponline.org.au"
SG Assets
Download
Asset List
-
Static ads (Digital)
-
Video Assets (Digital)
-
Audio (Digital)
-
Email Signatures
Leadership Team
Please find a list of the available corporate templates.
Requests for additional templates or updates to existing templates should be requested via the Marketing Team.
Leadership Team Assets
Download
Asset List
-
Powerpoint
Presentation Template
-
Word Letterhead
-
Classification Logos & Icons
Logos & Brands
Betfair consists of many brands and products throughout it's eco-system. In most cases the
marketing team have got you covered, however is you are in need of some elements you can grab them here.
Be sure to read through the Style Guide for rules
and guides on their application.
Download
Asset List
-
Logo layout & colour variations
(SVG, AI, PNG)
-
Broadcast BUG templates (PNG)
-
Social Media BUG Templates (PNG)
-
Sprites (MP4, MOV, GIF)
-
Video End Frames (MOV)
-
Social Media BUG Templates (PNG)
Download
Asset List
-
Logo layout & colour variations
(SVG, AI, PNG)
-
Video End Frames (MOV)
Download
Asset List
-
Logo layout & colour variations
(SVG, AI, PNG)
-
Sprites (MP4, MOV, GIF)
-
Show Introduction (MOV)
-
MOGRT Templates
(PREMIER PRO)
Download
Asset List
-
Logo layout & colour variations
(SVG, AI, PNG)
-
Sprites (MP4, MOV, GIF)
Download
Asset List
-
Logo layout & colour variations
(SVG, AI, PNG)
-
Sprites (MP4, MOV, GIF)
Download
Asset List
-
Logo layout & colour variations
(SVG, AI, PNG)
-
Sprites (MP4, MOV, GIF)
-
Sprites (MP4, MOV, GIF)
SPRITES NEED TO BE MADE
SPRITES NEED TO BE MADE
Download
Asset List
-
Logo layout & colour variations
(SVG, AI, PNG)
Content Team
Consitently pushing out content reflective
Download
Asset List
-
Logo layout & colour variations
(SVG, AI, PNG)
-
Broadcast BUG templates (PNG)
-
Social Media BUG Templates (PNG)
-
Sprites (MP4, MOV, GIF)
Download
Asset List
-
Logo layout & colour variations
(SVG, AI, PNG)
-
End Frames (MOV)
Download
Asset List
-
Logo layout & colour variations
(SVG, AI, PNG)
-
Sprites (MP4, MOV, GIF)
-
Show Introduction (MOV)
-
MOGRT Templates
(PREMIER PRO)
Download
Asset List
-
Logo layout & colour variations
(SVG, AI, PNG)
-
Sprites (MP4, MOV, GIF)
Download
Asset List
-
Logo layout & colour variations
(SVG, AI, PNG)
-
Sprites (MP4, MOV, GIF)
Download
Asset List
-
Logo layout & colour variations
(SVG, AI, PNG)
-
Sprites (MP4, MOV, GIF)
-
Sprites (MP4, MOV, GIF)