Logos
Main Identity
Betfair’s distinctive mark features an ascending and descending arrow, paired
with a custom-modified
version of the Tahoma typeface—a bold symbol of
innovation and sophistication.
Brand Elements
Full Logo
Icon
Alt Logo / Media Bug
App Icon
OYS Bubble
Alt OYS Bubble
Clear Space
The clear space around the full logo is the width of the arrow. The clear space around our icon is determined by the negative space between the arrows.
Orientation
& Placement
Standard orientations outlined previously are the main preferred output. It is not recommended however, some user cases permit the logo being on it's side.
Approval must be obtained.
Permitted However Minimal Use
Things to Avoid
Some hard No's when applying any format of our main logo.
For more information the integrity of Betfair the logo suite visit
Brand Integrity.
Don’t change it's arrows directions or their placement
Never use the logo in any other colour combination
Unless restricted by print / colour limitations, never apply another colour to our main logo
Don't use the logo as a keyline
Don't use the logo as a mask
Never have the logo on any orientation other than outlined
Don't apply drop shadows
Don't compromise it's structure
Don't ever cover the logo more than 20% or where it cannot be easily distinguished
Colour Breakdown
Colour is one of the first things people notice and the one they remember. For us, it’s our bold, unapologetic yellow. It leads with confidence, leaves a lasting impression, and appears across almost everything we do. Our brand is flexible. Even in monochrome, it stays strong and recognisable. This isn’t just a colour choice—it’s part of who we are.
Yellow -2
RGB 255 212 109
HEX #FFD46D
CMYK 0 l6 68 0
Yellow -1
RGB 255 l98 61
HEX #FFC63D
CMYK 0 23 86 0
Yellow 0 (Main)
RGB 255 l84 12
HEX #FFB80C
CMYK 0 31 87 0
PANTONE 1235C
Yellow +1
RGB 214 156 17
HEX #D69C11
CMYK 17 39 100 1
Yellow -2
RGB 160 120 41
HEX #A07829
CMYK 33 49 100 13
Prefered Colour Use
Although we are fluid and have the ability to adapt to all colour outputs. Our preference is to stay inline with our Apps native experience and colour schemes in our maketing whereever we can. Here are some examples of our colour preferences and current outputs that can guide you.
Prefered on Black
Prefered on Yellow 0 (Main)
Our Unique Brands
Each arrow holds unique meaning: the upward arrow represents Back betting, while the downward arrow signifies Lay betting—an offering exclusive to Betfair. Together, they capture the core of what sets us apart: the dynamic and unmatched experience of trading on the Exchange.
Back Betting
Blue is the colour we associate with Back betting, inspired by the upward arrow in our logo. It serves as a clear visual cue,
connecting our brand to this key betting action. The wordmark uses Montserrat Bold, aligning with the app’s native font family.
Brand Elements
Full Logo
Icon
Word Mark
Alt Back Bug
OYS Bubble
Alt OYS Bubble
Colour Breakdown
Colour is one of the first things people notice and the one they remember. For us, it’s our bold, unapologetic yellow. It leads with confidence, leaves a lasting impression, and appears across almost everything we do. Our brand is flexible. Even in monochrome, it stays strong and recognisable. This isn’t just a colour choice—it’s part of who we are.
Back Blue -2
RGB 212 38 48
HEX #D4EEF8
CMYK 18 0 2 0
Back Blue -1
RGB l77 231 252
HEX #B1E7FC
CMYK2 27 0 1 0
Back Blue (Main)
RGB l28 212 250
HEX #80D4FA
CMYK 44 1 0 0
PANTONE 297C
Back Blue +1
RGB 108 173 203
HEX #6CADCB
CMYK 57 18 12 0
Back Blue -2
RGB 66 119 139
HEX #42778B
CMYK 77 43 35 7
Prefered Colour Use
To ensure the colours are not compromising the importance of their values through our ecosystem, ensure you follow these guides.
Never place the Back Blue on our Yellow
Alt Back Bug must be used
Things to Avoid
Some hard No's when applying any format of our main logo.
For more information the integrity of Betfair the logo suite visit
Brand Integrity.
Don’t change it's arrows directions or their placement
Never use the logo in any other colour combination
Unless restricted by print / colour limitations, never apply another colour to the Back brand
Don't use the logo as a keyline
Don't use the logo as a mask
Never have the logo on any orientation other than outlined
Don't apply drop shadows
Don't compromise it's structure
Don't ever cover the logo more than 20% or where it cannot be easily distinguished
Lay Betting
Pink is the colour we associate with Lay betting, drawn directly from the downward arrow in our logo.It’s a clear visual
cue that ties our brand to this unique betting strategy, only available at Betfair.
Brand Elements
Full Logo
Icon
Word Mark
Alt Lay Bug
Colour Breakdown
Colour is one of the first things people notice and the one they remember. For us, it’s our bold, unapologetic yellow. It leads with confidence, leaves a lasting impression, and appears across almost everything we do. Our brand is flexible. Even in monochrome, it stays strong and recognisable. This isn’t just a colour choice—it’s part of who we are.
Lay Pink -2
RGB 255 224 245
HEX #FBE0EC
CMYK 0 15 0 0
Lay Pink -2
RGB 244 192 198
HEX #F4C0C6
CMYK 2 29 11 0
Lay Pink (Main)
RGB 253 148 171
HEX #FD94AB
CMYK 2 29 11 0
PANTONE 1183C
Lay Pink +1
RGB 201 119 149
HEX #C97795
CMYK 20 64 22 0
Lay Pink -2
RGB 66 119 139
HEX #985967
CMYK 37 72 46 12
Prefered Colour Use
To ensure the colours are not compromising the importance of their values through our ecosystem, ensure you follow these guides.
Never place the Lay Pink on our Yellow
Alt Lay Bug must be used
Things to Avoid
Some hard No's when applying any format of our main logo.
For more information the integrity of Betfair the logo suite visit
Brand Integrity.
Don’t change it's arrows directions or their placement
Never use the logo in any other colour combination
Unless restricted by print / colour limitations, never apply another colour to the Lay brand
Don't use the logo as a keyline
Don't use the logo as a mask
Never have the logo on any orientation other than outlined
Don't apply drop shadows
Don't compromise it's structure
Don't ever cover the logo more than 20% or where it cannot be easily distinguished
Trade Betting
The combination of both the Back and Lay elements make the Exchange. Specifically the ability to trade on the exchange. Although the main logo symbolizes this, the use of a alternative Trade brand inline with the Back and Lay was needed.
Brand Elements
Full Logo
Icon
Word Mark
Alt Trade Bug
Colour Breakdown
Colour is one of the first things people notice and the one they remember. For us, it’s our bold, unapologetic yellow. It leads with confidence, leaves a lasting impression, and appears across almost everything we do. Our brand is flexible. Even in monochrome, it stays strong and recognisable. This isn’t just a colour choice—it’s part of who we are.
Lay Pink -2
RGB 255 224 245
HEX #FBE0EC
CMYK 0 15 0 0
Lay Pink -2
RGB 244 192 198
HEX #F4C0C6
CMYK 2 29 11 0
Lay Pink (Main)
RGB 253 148 171
HEX #FD94AB
CMYK 2 29 11 0
PANTONE 1183C
Lay Pink +1
RGB 201 119 149
HEX #C97795
CMYK 20 64 22 0
Lay Pink -2
RGB 66 119 139
HEX #985967
CMYK 37 72 46 12
Back Blue -2
RGB 212 38 48
HEX #D4EEF8
CMYK 18 0 2 0
Back Blue -1
RGB l77 231 252
HEX #B1E7FC
CMYK2 27 0 1 0
Back Blue (Main)
RGB l28 212 250
HEX #80D4FA
CMYK 44 1 0 0
PANTONE 297C
Back Blue +1
RGB 108 173 203
HEX #6CADCB
CMYK 57 18 12 0
Back Blue -2
RGB 66 119 139
HEX #42778B
CMYK 77 43 35 7
Prefered Colour Use
To ensure the colours are not compromising the importance of their values through our ecosystem, ensure you follow these guides.
Never place the Lay Pink and Back Blue
on our Yellow
Alt Trade Bug must be used
Things to Avoid
Some hard No's when applying any format of our main logo.
For more information the integrity of Betfair the logo suite visit
Brand Integrity.
Don’t change it's arrows directions or their placement
Never use the logo in any other colour combination
Unless restricted by print / colour limitations, never apply another colour to our main logo
Don't use the logo as a keyline
Don't use the logo as a mask
Never have the logo on any orientation other than outlined
Don't apply drop shadows
Don't compromise it's structure
Don't ever cover the logo more than 20% or where it cannot be easily distinguished
On Your Side
On Your Side is more than a tagline for Betfair. it encapsulates all of our Mauris cursus eleifend diam vitae commodo. Duis fermentum at enim sagittis pulvinar. Aenean dignissim ligula ac aliquet vulputate. Praesent aliquet rhoncus ligula in condimentum. Download Assets
Brand Elements
Using Montserrat Extra Bold and Betfair’s existing iconography, the O is removed and replaced with the Arrows to symbthe tagline integrates seamlessly into the broader brand ecosystem. Allowing the tagline and variations of it to be used within copy if applicable.
Word Mark
OYS Bubble
With Logo
With Alt Logo
Prefered Colour Use
We recomend to stick with the mono applications, however to maximize the application across our comms, we have some assistance below to help guide you when applying them.
Unless restricted by print / colour limitations, you must adhere to the arrow rules
Example on our Back Blue (Main)
Example on our Lay Pink (Main)
Alternative Variations
Unless restricted by print / colour limitations, you must adhere to the arrow rules
Example on our Back Blue (Main)
Example on our Lay Pink (Main)
Unless restricted by print / colour limitations, you must adhere to the arrow rules
Example on on of the OYS Back Blue (Main)
on black
Example on on of the OYS Lay Pink (Main)
on black
Unless restricted by print / colour limitations, you must adhere to the arrow rules
Example on on of the OYS Back Blue (Main)
on white
Example on on of the OYS Lay Pink (Main)
on white
Font Families
Our typographic system is built on legibility and accessibility. It’s clear, bold and when following some simple guides, creates endless abilities to be expressive in our creative. Ensuring this cohesion improves our ability to connect with our customers and looking great while doing it. To download our fonts click here.
Application & Guide
National Compressed Bold
Use this type face sparingly and only for major headings. Mainly suited for banners or content marketing pieces. Usually to shout something
out significantly.
Montserrat Font Family
This is the main font of the
Betfair typography suite.
It is the main font across app
and should be utilised in all comms.
Helvetica Neue
Used across our Ts and Cs and Safer Gambling copy inline with industry standards.
National Compressed Bold
Always should be used in capitals,
only allowed in headings and must be used sparingly
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? @ # $ % ^ & * _ = + - ~` " : ; ' < , . > /
National Compressed Bold
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? @ # $ % ^ & * _ = + - ~` " : ; ' < , . > /
Montserrat Extra Bold
Montserrat
The main fonts used within this family are Bold / Extra (Headings and Sub Headings) Bold and Regular (Body Copy) however we do encourage the freedom to utilise the other variations when valid.
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? @ # $ % ^ & * _ = + - ~` " : ; ' < , . > /
Montserrat Regular
Our Fonts
Alignments
Use left or centre alignment for text.
For right-to-left languages, align
text to the right.
Keep line lengths between 50–60 characters for optimal readability.
Lorem Isum
Mauris cursus eleifend diam vitae commodo. Duis fermentum at enim sagittis pulvinar. Aenean dignissim ligula ac aliquet
vulputate. Praesent aliquet rhoncus ligula in.
LEFT ALIGNED
Lorem Isum
Mauris cursus eleifend diam vitae commodo. Duis fermentum at enim sagittis pulvinar. Aenean dignissim ligula ac aliquet
vulputate. Praesent aliquet rhoncus ligula in.
RIGHT ALIGNED
Lorem Isum
Mauris cursus eleifend diam vitae commodo. Duis fermentum at enim sagittis pulvinar. Aenean dignissim ligula ac aliquet
vulputate. Praesent aliquet rhoncus ligula in.
CENTERED
Lorem Isum
Mauris cursus eleifend diam vitae commodo. Duis fermentum at enim sagittis pulvinar. Aenean dignissim ligula ac aliquet
vulputate. Praesent aliquet rhoncus ligula in.
THIS IS JUSTIFIED
Never justify text
Things to Avoid
Some hard No's and things to
avoid when applying our fonts.
UNIQUE BETTING STRATEGIES
WELCOME TO BETFAIR
Betfair is one of the world's largest international online sports betting providers. We transformed the landscape of the sports betting industry when we pioneered the betting exchange in 2000, allowing customers to set their own odds for the first time.
WELCOME TO BETFAIR
Betfair is one of the world's largest international online sports betting providers. We transformed the landscape of the sports betting industry when we pioneered the BETTING EXCHANGE in 2000, allowing customers to set their own odds for the first time.
UNIQUE BETTING STRATEGIES
Don't overuse the National typeface
Don’t mix up different treatments too close together.
Colour Breakdown
Colour is one of the first things people notice and the one they remember. For us, it’s our bold, unapologetic yellow. It leads with confidence, leaves a lasting impression, and appears across almost everything we do. Our brand is flexible. Even in monochrome, it stays strong and recognisable. This isn’t just a colour choice—it’s part of who we are.
Yellow -2
RGB 255 212 109
HEX #FFD46D
CMYK 0 l6 68 0
Yellow -1
RGB 255 l98 61
HEX #FFC63D
CMYK 0 23 86 0
Yellow 0 (Main)
RGB 255 l84 12
HEX #FFB80C
CMYK 0 31 87 0
PANTONE 1235C
Yellow +1
RGB 214 156 17
HEX #D69C11
CMYK 17 39 100 1
Yellow -2
RGB 160 120 41
HEX #A07829
CMYK 33 49 100 13
Lay Pink -2
RGB 255 224 245
HEX #FBE0EC
CMYK 0 15 0 0
Lay Pink -2
RGB 244 192 198
HEX #F4C0C6
CMYK 2 29 11 0
Lay Pink (Main)
RGB 253 148 171
HEX #FD94AB
CMYK 2 29 11 0
PANTONE 1183C
Lay Pink +1
RGB 201 119 149
HEX #C97795
CMYK 20 64 22 0
Lay Pink -2
RGB 66 119 139
HEX #985967
CMYK 37 72 46 12
Back Blue -2
RGB 212 38 48
HEX #D4EEF8
CMYK 18 0 2 0
Back Blue -1
RGB l77 231 252
HEX #B1E7FC
CMYK2 27 0 1 0
Back Blue (Main)
RGB l28 212 250
HEX #80D4FA
CMYK 44 1 0 0
PANTONE 297C
Back Blue +1
RGB 108 173 203
HEX #6CADCB
CMYK 57 18 12 0
Back Blue -2
RGB 66 119 139
HEX #42778B
CMYK 77 43 35 7
Black
RGB 0 0 0
HEX #000000
CMYK 75 68 67 90
Dark Grey
RGB 30 30 30
HEX #1E1E1E
CMYK 72 66 65 75
Grey
RGB 99 102 106
HEX #63666A
CMYK 62 52 48 19
Light Grey
RGB 204 207 210
HEX #CCCFD2
CMYK 19 13 13 0
White
RGB 255 255 255
HEX #FFFFFF
CMYK 0 0 0 0